Case Study
INTRO
Intro is an independent menswear boutique and online store based in Manchester. They specialise in cutting edge fashion, stocking a large selection of premium based menswear brands.
Results
%
Increased Monthly Traffic
Sales
Revenue
Project Overview
Intro is an independent menswear boutique and online store based in Manchester. They specialise in cutting-edge fashion, stocking a large selection of premium-based menswear brands.
When we got in touch with Intro, it was the 2nd year of the pandemic. almost the entire fashion industry was struggling with their sales and selling their merchandise at high discounts.
Intro was making absolutely zero sales and their company was about to shut down.
We not only redesigned their brand but also with our marketing, they made £79,000 in sales by the end of 2021.
“These guys turn your ordinary online store to an extraordinary online store. They changed the entire design of our website and made us one of the best online store in the UK for Menswear”
Addam Grant
Director – Intro
Our approach
We started with market research and created a unique brand persona for Intro. Their target audience was men in the age group of 25-40 who like designer outfits. We crafted an entire marketing strategy focusing on their potential customers and it took us 2 months to reshape the whole brand.
Our marketing services for them included:
Website Designing
Audience Research through Data Science
Influencer Marketing
Instagram Marketing
Google and Facebook Ads
What We Achieved
Partnership
We signed Intro with other designers like – Antony Morato, Azat Mard, Daniele Fiesoli, Elliot Rhodes, Hannes Roether, Jeffery West, Limitato, Remus Uomo, Thom Krom, Tramarosa and Transit.
Signing influencers with No cost
With the tight budget in hand, we were able to signup Instagram influencers without having to pay them anything. These influencers were having at least 10k followers and were happy to be the part of our marketing campaign.
£79,000 in sales by end of 2021
With the seamless design of the website and with the power of Facebook and Google Ads, we were able to get them massive sales that they didn’t make in the 2019 and 2020 combine.
